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Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview = Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców – przegląd czterech dekad badań
Abstract
Abstract. The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.
Authors (2)
-
Przemysław Łukasik
- . .
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- Category:
- Articles
- Type:
- artykuły w czasopismach recenzowanych i innych wydawnictwach ciągłych
- Published in:
-
Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia
no. 49,
pages 117 - 124,
ISSN: 0459-9586 - Language:
- English
- Publication year:
- 2015
- Bibliographic description:
- Łukasik P., Schivinski B.: Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview = Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców – przegląd czterech dekad badań// Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia. -Vol. 49., iss. 3 (2015), s.117-124
- Verified by:
- Gdańsk University of Technology
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