How non-technological innovation saved the day by using ICT

Julita Wasilczuk

How non-technological innovation saved the day by using ICT

Abstract

Certainly, the current pandemic situation provides a lot of evidence of the need for non-technological innovations, both in the area of company organization and marketing. Socio-cultural innovations are not less important. Therefore, the role of non-technological innovation during the COVID-19 pandemic is discussed in the sixth chapter. Innovations supported by digital solutions have become a silent heroes for many companies as they struggle with the consequences of the pandemic. New distribution and promotion channels allowed for the continuation of sales during the lockdown. Organizational changes in the functioning of enterprises also played an important role, primarily in the area of work that was transferred to homes. Entrepreneurs, forced to use ICT technologies, have rapidly accelerated their digital transformation. The chapter cites the results of the latest research and reports on the functioning of enterprises during the pandemic, as well as literature relating to crisis management and resilience.

Author (1)

Julita Wasilczuk dr hab.

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Category:

Monographic publication

Type:

rozdział, artykuł w książce - dziele zbiorowym /podręczniku w języku o zasięgu międzynarodowym

Language:

English

Publication year:

2022

Bibliographic description:

Wasilczuk J.: How non-technological innovation saved the day by using ICT// Organizational Change, Innovation and Business Development The Impact of Non-Technological Innovations/ : , , s.121-142

Sources of funding: