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Abstract
As a result of employees’ meetings conducted according to Kaizen workshops formula and seeking new development directions for the company (including CSR actions) various product and service innovations have been implemented. Also a market niche has been discovered, and as a consequence the company gained another profitable aspect of the business activity. The atmosphere and contribution in performing tasks have improved among employees. As the current office space appeared to be too small, ”X” company is planning to move to a new place with better location. It is evident that ultimately the company has strengthened its competitive position and its perspectives are optimistic. Therefore it is worth to implement CSR idea and modern attitude towards employees (kaizen) not only in large but also in small enterprises. Finally, it needs to be underlined that it all would not have been possible, if CSR strategy had been a set of complex procedures and expanded regulations instead of coming straight from hearts and minds of the company management and employees. It is a key factor to achieve success in implementing CSR, particularly in small enterprises.
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- Category:
- Monographic publication
- Type:
- rozdział, artykuł w książce - dziele zbiorowym /podręczniku w języku o zasięgu międzynarodowym
- Title of issue:
- Corporate Social Responsibility and Women's Entrepreneurship around the Mare Balticum strony 205 - 220
- Language:
- English
- Publication year:
- 2013
- Bibliographic description:
- Grudowski P., Walentynowicz P.: Implementing a CSR Strategy in a Small Enterprise - a Case Study// Corporate Social Responsibility and Women's Entrepreneurship around the Mare Balticum/ ed. Dr. Max Hogeforser Hamburg: Baltic Sea Academy e. V., 2013, s.205-220
- Verified by:
- Gdańsk University of Technology
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