Implementing second-order CFA model for the factorial validity of brand equity

Bruno Schivinski

Implementing second-order CFA model for the factorial validity of brand equity

Abstract

The purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based brand equity did not have an acceptable goodness-of-fit. This study also offers suggestions for further research inthe field of brand equity management.

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Bruno Schivinski mgr

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Category:: Conference activity
Type:: publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
Title of issue:: PhD Interdisciplinary Journal. - No. 3 strony 54 - 59
Language:: English
Publication year:: 2013
Bibliographic description:: Schivinski B.: Implementing second-order CFA model for the factorial validity of brand equity// PhD Interdisciplinary Journal. - No. 3/ ed. M. Czubenko Polska: , 2013, s.54-59
Verified by:: Gdańsk University of Technology