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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
Abstract
Cities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights in Alingsas in Sweden by reviewing/ through a review of best practices and case studies in Europe. The intention of this paper is also to demonstrate how much light festivals can contribute to the promotion and communication of a European town in the development of its marketing strategy, contributing towards creating its image, significance and its distinctive target brand.
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Author (1)
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Karolina Zielińska-Dąbkowska dr inż. arch.
- Hochschule Wismar, University of Applied Sciences Technology, Business and Design
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Keywords
Details
- Category:
- Monographic publication
- Type:
- rozdział, artykuł w książce - dziele zbiorowym /podręczniku w języku o zasięgu międzynarodowym
- Title of issue:
- W : The Role of Cultural Institutions and Events in the Marketing of Cities and Regions strony 63 - 90
- Language:
- English
- Publication year:
- 2016
- Bibliographic description:
- Zielińska-Dąbkowska K.: Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city// The Role of Cultural Institutions and Events in the Marketing of Cities and Regions/ ed. Tomasz Domański Łódź: Uniwersytet Łódzki, 2016, s.63-90
- DOI:
- Digital Object Identifier (open in new tab) 10.18778/8088-149-5.04
- Verified by:
- Gdańsk University of Technology
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