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Search results for: DIGITAL TOOLS AND PLATFORMS
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Architectural education and digital tools: the challenges and opportunities
PublicationEnriching architectural education with digital tools is the subject of this article. Such tools can create, support and visualise architecture. The focus in this article is on an interdisciplinary approach to media architecture (allowing variable visual content of architectural objects) and interactivity (user-space communication), revealing new possibilities in terms of human perception. The results of a survey on media architecture...
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Codesigned Digital Tools for Social Engagement in Climate Change Mitigation
PublicationDigital technologies and economies can strengthen participative processes and data- and knowledge-based sustainable urban development. It can also accelerate social integration and the efforts of urban dwellers towards more resilient urban environments. Gap: Most of the tools that strengthen participatory processes were not cocreated with stakeholders. Research shows that codesigned platforms driven by new technological advances...
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Freehand drawing versus digital design tools in architectural teaching
PublicationThe oldest drawings resembling modern architectural designs date from the 22nd Century BC. Throughout history, the first drawings have evolved into the basic tool of the architect’s work. The exchange of information between the architect and the contractor began to take place through a drawing system, allowing to describe three-dimensional space using flat representations. With time, architectural drawings also began to resemble...
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Codesigned Digital Tools for Social Engagement in Climate Change Mitigation
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Digital data and tools in transformative education to preserve architecture and cultural heritage: case studies from Italy and Poland
PublicationIn this article, the authors present the findings and results of a recent study focused on various collaborative activities mostly between Italy and Poland, and digital teaching platforms aimed at educating future architects. These architects are envisioned as curators of digital data and experts in using digital tools in the field of architecture and architectural heritage. The investigation had two main objectives. Firstly, it...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Digital Platforms and Services 2022/2023
e-Learning Courses -
Digital Platforms and Services 2023/2024
e-Learning Courses -
Digital Platforms and Services - STAC - 2023/2024
e-Learning Courses