Search results for: CONCEPTUALISATION

• Literature Review on Conceptualisation of Online Consumer Engagement

  Publication

  • G. Unal
  • B. Schivinski
  • M. Brzozowska-Woś

  - Handel Wewnętrzny - Year 2017

  The purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...

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• A breath of fresh air - social cognitive career theory in studying entrepreneurial intentions

  Publication

  • M. Licznerska
  • P. Ziemiański

  - International Journal of Entrepreneurship and Small Business - Year 2022

  A pinch of robustness and a pinch of freshness create an interesting story. That is why this study focuses on entrepreneurial intentions from an alternative theoretical perspective in an underexplored context. In this paper, it is argued that social cognitive career theory is relevant to the study of individual entrepreneurial cognition and behaviour, and it offers a solid framework in entrepreneurship research. This paper expands...

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