Search results for: LOJALNOŚĆ KONSUMENTÓW - Bridge of Knowledge

Search

Search results for: LOJALNOŚĆ KONSUMENTÓW

Search results for: LOJALNOŚĆ KONSUMENTÓW

  • Antecedents and Consequences of Brand Loyalty

    Publication

    - Handel Wewnętrzny - Year 2017

    The objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...

    Full text available to download

  • Towards the value-based design of on-line services

    Publication

    The paper identifies economic factors shaping customer bahaviour in on-line services in two interrelated dimensions; (1) economic needs and requirements, relevant to expected benefits and values perceived by customers; (2) technical components, allowing technical realization of on-line services. Technical components were cathegorized into four groups, creating so-called VIPR model: Visual, Interactive, Process and Relationship-relevant...