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Abstract
The paper identifies economic factors shaping customer bahaviour in on-line services in two interrelated dimensions; (1) economic needs and requirements, relevant to expected benefits and values perceived by customers; (2) technical components, allowing technical realization of on-line services. Technical components were cathegorized into four groups, creating so-called VIPR model: Visual, Interactive, Process and Relationship-relevant elements. The study revealed prioritization data for the main economic factors, showing that attractive price, security and information are main economic needs of on-line consumers participating in the study. A catalogue of design patterns has been developed, as a part of guidelines for designing not only usability-oriented but primarily business- and economics-oriented on-line services. These guidelines will be useful for enterpreneurs, also in SMEs, who want to enhance on-line services quality and improve relationships with their customer base.
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- Category:
- Conference activity
- Type:
- publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
- Title of issue:
- AUMEC 2009,Ankara University international conference : marketing and enterpreneurship strony 406 - 413
- Language:
- English
- Publication year:
- 2009
- Bibliographic description:
- Sikorski M., Wachowicz J.: Towards the value-based design of on-line services// AUMEC 2009,Ankara University international conference : marketing and enterpreneurship/ ed. eds. Kocak A., Abimbola T., Oezer A., Watkins-Mathys L. Ankara: Ankara University, 2009, s.406-413
- Verified by:
- Gdańsk University of Technology
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