Search results for: BRAND DEATH

• DEATH STUDIES

  Journals

  ISSN: 0748-1187 , eISSN: 1091-7683

• Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study

  Publication

  • B. Schivinski
  • P. Łukasik

  - Marketing i Zarządzanie - Year 2015

  The concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...

  Full text available to download

• Journal of Brand Strategy

  Journals

  ISSN: 2045-855X

• Death and Dying, Theories of

  Publication

  • A. Fabiś
  • A. Klimczuk

  - Year 2017

  Full text to download in external service

• The impact of brand communication on brand equity through Facebook

  Publication

  • B. Schivinski
  • D. Dąbrowski

  - Journal of Research in Interactive Marketing - Year 2015

  Purpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...

  Full text to download in external service

• The Evolutionary Concept of Human Death

  Publication

  • A. Świeżyński

  - Forum Philosophicum - Year 2008

  Full text to download in external service

• Sudden death of effective entanglement

  Publication

  • K. Roszak
  • M. Horodecki
  • P. Horodecki

  - PHYSICAL REVIEW A - Year 2010

  Sudden death of entanglement is a well-known effect resulting from the finite volume of separable states. We study the case when the observer has a limited measurement capability and analyze the effective entanglement (i.e., entanglement minimized over the output data). We show that in the well-defined system of two quantum dots monitored by single-electron transistors, one may observe a sudden death of effective entanglement when...

  Full text available to download

• Journal of Cell Death

  Journals

  ISSN: 1179-0660

• Cell Death Discovery

  Journals

  eISSN: 2058-7716

• The effects of perceived risk, brand value, and brand trust on eWOM

  Publication

  • M. Brzozowska-Woś

  - Handel Wewnętrzny - Year 2018

  Unrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...

  Full text available to download