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Search results for: TERRITORIAL MARKETING
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Study on the student's perception of marketing activities undertaken by Gdansk and Mangalore
Open Research DataNowadays, the urban areas very often attract the poor and the unemployed, leading to the creation of neighbourhoods of poverty (slums) and other economic and social problems. All over the World cities include sustainable goals in their development strategies but the question is, whether the city development strategies foresee activities devoted also...
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Development of factors and measurement of personnel risk in the marketing services of four Polish pharmaceutical companies
Open Research DataThis text contains the presentation and analysis of research results in relation to four companies (A, B, C, D), according to the adopted case study method.Further considerations should be preceded by the assumption that personal risk factors often affect the level of this risk in various directions, so their final impact is the result of the shaping...
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UE regional state aid for territories with low standard of living
Open Research DataThe dataset encompassed a choice of important legal acts, a list of selected Polish bibliography and a list of important individual decisions issued on the topic of regional state aid ( for investment purposes) in Poland in the periods 2007- 2013 and 2014- 2020. Thanks to that the reader gets the possibility to acquire basic knowledge on the abovementioned...
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Ways to promote and increase the level of quality at private universities in Gdańsk, Sopot and Gdynia
Open Research DataTo exist and develop, universities must first of all have someone to educate. With considerable market competition, they must undertake intense marketing activities to reach the client, i.e. the potential student. Moreover, such activities are the main goals of non-public universities and are taken into account when building a strategy. Research shows...
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Functional specialisation and economic upgrading in GVCs
Open Research DataThe dataset collected for selected Central Eastern European (CEE) countries (CZE, EST, HUN, LVA, LTU, POL, SVK, SVN) contains country-level and sector-level observations for the project implementation linked to the concept of functional specialization of economies. The aim of the project is to identify patterns of functional specialisation in global...
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Place attachment, place identity, and satisfaction with urban aesthetic.
Open Research DataThe data include individual responses on the following scales (1) place attachment, (2) place identity, and (3) satisfaction with an urban aesthetic. Each line represents responses obtained from one participant and his or her demographic characteristics. like gender, age, and education level.
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Place attachment, place identity, and visual pollution sensitivity.
Open Research DataThe data include individual responses on the following scales (1) place attachment, (2) place identity, and (3) visual pollution sensitivity. Each line represents responses obtained from one participant and his or her demographic characteristics. like gender, age, and education level.