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Search engine marketing jako istotne narzędzie komunikacji marketingowej
PublicationKomunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...
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Self-Organizing Map representation for clustering Wikipedia search results
PublicationThe article presents an approach to automated organization of textual data. The experiments have been performed on selected sub-set of Wikipedia. The Vector Space Model representation based on terms has been used to build groups of similar articles extracted from Kohonen Self-Organizing Maps with DBSCAN clustering. To warrant efficiency of the data processing, we performed linear dimensionality reduction of raw data using Principal...
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0-step K-means for clustering Wikipedia search results
PublicationThis article describes an improvement for K-means algorithm and its application in the form of a system that clusters search results retrieved from Wikipedia. The proposed algorithm eliminates K-means isadvantages and allows one to create a cluster hierarchy. The main contributions of this paper include the ollowing: (1) The concept of an improved K-means algorithm and its application for hierarchical clustering....
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