The development and increasing accessibility of new technologies has brought changes to the management of sailing regattas. Organisational and promotional difficulties faced by the organisers are now being tackled with software-based systems. This article considers various information technology (IT) systems, designed to support the organisation and presentation of sailing regattas and explores how they are perceived by regatta...

The technological development of geolocation systems has resulted in the utilization of physical location of users by a growing number of entrepreneurs. As mobile technology develops, the use of geolocation in business is becoming widespread with a new range of geomarketing techniques. Entrepreneurs therefore more often utilize geolocation in their promotional and operational activities. In this article mobile-based geolocation...

The use of location based data analysing tools is an important part of geomarketing strategies among entrepreneurs. One of the key elements of interest is social media data shared by the users. This data is analysed both for its content and its location information, the results help to identify trends represented in the researched regions. In order to verify the possibilities of analysing and processing of geotagged social media...