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Wyniki wyszukiwania dla: CULTURAL ANALYSIS
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Exploring the role of brand experience in driving consumer emotions and engagement with sports brands in Australia
PublikacjaPurpose: This paper aims to fill the theoretical gap in understanding and practical implementation by examining how sports brands in Australia use brand experience to link emotional response and brand engagement. Design/methodology/approach: The study fits into the positivist paradigm. The starting point is the stimulus-organism-response theory. A quantitative method, which is an online survey, was used to collect data. Responses...
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Advancing the evidence base for public policies impacting on dietary behaviour, physical activity and sedentary behaviour in Europe: The Policy Evaluation Network promoting a multidisciplinary approach
PublikacjaNon-communicable diseases (NCDs) are the leading cause of global mortality. As the social and economic costs of NCDs have escalated, action is needed to tackle important causes of many NCD’s: low physical activity levels and unhealthy dietary behaviours. As these behaviours are driven by upstream factors, successful policy interventions are required that encourage healthy dietary behaviours, improve physical activity levels and...
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Dzielnica Reprezentacyjna Gdyni i jej powojenne oraz współczesne interpretacje
PublikacjaThe concept of the Premiere District in Gdynia was first conceived in the 1920s and from that time on it constantly accompanied the history of the city. It derivated from the idea of creating a symbol of Poland's regaining independence after the first World War and the successful creation of the new port and city on the Baltic coast. As the result of that development, Gdynia was named the maritime capital of Poland and was treated...
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Dziwaczne i osobliwe. Zjawiska wokół książki Marka Fishera
PublikacjaIn my review, I discuss the Polish translation of Mark Fisher’s The weird and the eerie, published by Słowo/obraz terytoria. Originally released in December 2016, Fisher’s collection of thirteen essays explores cul-tural texts by figures like Howard P. Lovecraft, David Lynch and Joy Division. Fisher employs a theoretical framework heavily influenced by post-Lacanian, post-Derridean and Deleuzean concepts. The translation, of...
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Od Safony do Sibylli : o twórczości kobiet, które miały odwagę zmieniać świat
Publikacja"From Sappho to Sibylla. About the women’s research and literary output preserved in the PAS Gdańsk Library early printed books collection (15th-18th c.)" The main purpose of this study was to present women’s research and literary output preserved in the early printed books collection (15th-18th c.) of the PAS Gdańsk Library (PAN Biblioteka Gdańska). The author mentions the phenomenon of women writing and participation in the...