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• Travel agents and destination management organizations: eLearning as a strategy to train tourism trade partners.

  Publikacja

  • N. Sabatini

  - Information Technology and Tourism - Rok 2011

  This article offers an overview of the existing online courses run by national destination management organizations (DMOs) in order to better equip travel agents and tour operators in the sales activities of the tourism destinations. These online courses represent one of the B2B offers by DMOs and an interesting opportunity for travel agents, who are trying to find their identity and competitive advantage within the context of...

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