Abstract
The purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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- Category:
- Articles
- Type:
- artykuły w czasopismach recenzowanych i innych wydawnictwach ciągłych
- Published in:
-
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing
pages 631 - 642,
ISSN: 2081-3430 - Language:
- English
- Publication year:
- 2013
- Bibliographic description:
- Sekuła A.: Possibilities of applying standard tools of promotion in place marketing// Zeszyty Naukowe Polityki Europejskie, Finanse i Marketing. -., nr. 10(59) (2013), s.631-642
- Verified by:
- Gdańsk University of Technology
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