Concept for Perfecting the Marketing of New Technologies at Gdańsk University of Technology - Publication - Bridge of Knowledge

Search

Concept for Perfecting the Marketing of New Technologies at Gdańsk University of Technology

Abstract

The chapter discusses the problem of improving the use of modern marketing achievements in the development and offering of new technologies, based on the experience of the Gdansk University of Technology (PG). Were discussed the concept, features, benefits and conditions of modern marketing, as well as the essence of the new technologies and ways of transferring them from scientific research units to the economy. Presented past experience transfer and commercialization of new technologies from the Gdansk University of Technology to the economy and the utilization of of marketing in these activities. Formulated conclusions formed the basis for determining proposals for improvement of marketing of new technologies in the transfer from PG to the economy and discussing the improvements of the conditions of marketing of new technologies in the University. The whole was completed summary and formulating conclusions.

Cite as

Full text

download paper
downloaded 40 times
Publication version
Accepted or Published Version
License
Creative Commons: CC-BY-NC-ND open in new tab

Keywords

Details

Category:
Articles
Type:
artykuły w czasopismach recenzowanych i innych wydawnictwach ciągłych
Published in:
Transactions on Aerospace Research pages 17 - 31,
ISSN:
Language:
English
Publication year:
2012
Bibliographic description:
Koszałka J., Kuźniewski D.: Concept for Perfecting the Marketing of New Technologies at Gdańsk University of Technology// Marketing Instytucji Naukowych i Badawczych.Prace Instytutu Lotnictwa. -., nr. 227 (2012), s.17-31
Verified by:
Gdańsk University of Technology

seen 127 times

Recommended for you

Meta Tags