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Leveraging Generative AI Tools for UX Design in Lean and Agile Projects
PublicationRecent advancements in Generative AI (GenAI) open new opportunities to improve User Experience (UX) practitioners’ efficiency in their projects. Due to intensive teamwork caused by time pressure and readiness for rapid changes, Lean and Agile project management seems particularly predestined for easy adoption of GenAI-supported UX design methods. However, precipitate and spontaneous leveraging of GenAI tools to UX design bears...
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Impact of AI-Based Tools and Urban Big Data Analytics on the Design and Planning of Cities
PublicationWide access to large volumes of urban big data and artificial intelligence (AI)-based tools allow performing new analyses that were previously impossible due to the lack of data or their high aggregation. This paper aims to assess the possibilities of the use of urban big data analytics based on AI-related tools to support the design and planning of cities. To this end, the author introduces a conceptual framework to assess the...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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Artificial intelligence in architectural education - green campus development research
PublicationThe rapid advancement of artificial intelligence (AI) technologies has introduced new possibilities and challenges in design education. This article explores the need for changes and adaptations in the teaching process of design as AI-related technologies, based on image generation, transform the creative process and offer novel opportunities. In a research-by-design studio in an architectural faculty in Poland, students who utilised...
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Greencoin as an AI-Based Solution Shaping Climate Awareness.
PublicationOur research aim was to define possible AI-based solutions to be embedded in the Green- coin project, designed as a supportive tool for smart cities to achieve climate neutrality. We used Kamrowska-Załuska’s approach for evaluating AI-based solutions’ potential in urban planning. We narrowed down the research to the educational and economic aspects of smart cities. Furthermore, we used a systematic literature review. We propose...
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Artificial intelligence for software development — the present and the challenges for the future
PublicationSince the time when first CASE (Computer-Aided Software Engineering) methods and tools were developed, little has been done in the area of automated creation of code. CASE tools support a software engineer in creation the system structure, in defining interfaces and relationships between software modules and, after the code has been written, in performing testing tasks on different levels of detail. Writing code is still the task...
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The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
PublicationThe use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and implementations in further areas of business life, including marketing, as a second step. Still only a few studies have analysed and evaluated specific solutions for different areas of...
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A note on the applications of artificial intelligence in the hospitality industry: preliminary results of a survey
PublicationIntelligent technologies are widely implemented in different areas of modern society but specific approaches should be applied in services. Basic relationships refer to supporting customers and people responsible for services offering for these customers. The aim of the paper is to analyze and evaluate the state-of-the art of artificial intelligence (AI) applications in the hospitality industry. Our findings show that the major...