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Search results for: PRODUCT INNOVATIVENESS, MARKET INFORMATION, NEW PRODUCT, SOURCES OF INFORMATION
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Different sources of market information and product innovativeness
PublicationThe purpose of this study is to identify whether the gathering of market information from different sources – i.e. from customers, competitors and other entities – is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products...
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Sources of Market Information, Its Quality and New Product Financial Performance
PublicationWhile we observe a growing interest in the role of market information in new product development (NPD), existing research has still largely ignored the quality of market information that is a crucial issue in the era of the information society. What does affect the quality of market information in new product development projects, and how does this quality influence the financial performance of new products? In this paper, we address...
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The Technological Advancement of New Products, Product Newness and Market Information
PublicationThe purpose of this study is to propose product newness and obtaining market information as mediators of the relationship between the technological advancement of a new product and its commercial success. So far, little is known about the mediators of this relationship but knowledge about the factors that strengthen or weaken it is valid, both for the theory and practice of new product management. On the one hand, product newness...
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Product Graph Invariants with Applications in the Theory of Information
PublicationThere are a large number of graph invariants. In the paper, we consider some of them, e.g. the independence and chromatic numbers. It is well know that we cannot efficiently calculate these numbers for arbitrary graphs. In the paper we present relations between these invariants and concepts from the theory of information. Concepts such as source coding and transmission over a noisy channel with zero probability of error are modeled...
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Market knowledge and new product performance: the mediating effects of new product performance
PublicationMarket knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two mediating mechanisms between market knowledge scope and two new product outcomes, respectively: a new product’s competitive advantage and...
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublicationIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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New Product Creativity Dimensions and Performance
PublicationA new product’s meaningfulness and novelty are recognized as two distinct and important dimensions. Thus, researchers started to investigate their impact on new product performance. However, researchers’ reports on the impact of novelty on performance are still mixed, and several issues need to be solved. One of these problems is comparing how strongly each of these dimensions affects the new product performance. The other is to...
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The impact of end-user participation in IT projects on product usability
PublicationMany companies implementing new IT projects encounter numerous problems with ensuring good final product usability. The strong market competition they experience often results in necessity of undertaking difficult decisions with regard to cost minimization. This may force cuts in usability expertise and consulting, most often by limiting end-user participation in the project. However, it may also result in serious consequences...
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Sposoby zbierania informacji rynkowych przy kształtowaniu nowych produktów
PublicationCelem pracy jest określenie, w jakim stopniu krajowe przedsiębiorstwa średnio-wysokiej i wysokiej techniki stosują różne sposoby zbierania informacji rynkowych przy wdrażaniu nowych produktów, oraz jak te sposoby wiążą się z osiąganiem sukcesu nowego produktu.
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Jolanta Łopatowska dr inż.
PeopleJolanta Łopatowska, assistant professor at the Department of Management Engineering and Quality at the Faculty of Management and Economics, is a graduate of the Faculty of Electronics at Gdańsk University of Technology and Institute of Organization and Design of Production Systems at Gdańsk University of Technology. She obtained Ph.D. degree in the discipline of Economic Science. Her scientific and research interests focus on organizationally...