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Promotion and its tools in territorial marketing
PublicationCelem artykułu jest przedstawienie instrumentów promocji, które jednostki samorządu terytorialnego mogą wykorzystywać w kształtowaniu i przy realizacji strategii marketingowej. W artykule przeanalizowano zestaw pięciu podstawowych narzędzi promocji, do których zalicza się reklamę, public relations i publicity, promocję sprzedaży oraz sprzedaż osobistą. Wymienioną grupe rozszerzono o marketing bezpośredni, który przedstawiono z...
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Comparison of Polish and Danish Approach to Promotion of Cycling
PublicationThe article describes two different approaches to promotion of cycling from Denmark and Poland. In the former the promotion locally from 2009 to 2015 has been supported financially by the national government and where initiatives partly have been financed by the national level. In Poland, the promotion has been implemented often as a result of bottom up initiatives and financed solely on local level often with the support of EU...
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Possibilities of applying standard tools of promotion in place marketing
PublicationThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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The Potential of Religion in the Promotion and Implementation of the Concept of Sustainable Development
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublicationThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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Synergetic effect-triggered performance promotion of Sr3−xBaxP5N10Cl:Eu2+ phosphors
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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The new face of safeguarding and promotion of the intangible cultural heritage in Poland
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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How to stop salami science: promotion of healthy trends in publishing behavior
PublicationThe career of scientists often depends on the number of their published works. This fact leads to the overproduction of low quality papers burying the important articles and making the knowledge less accessible. One of the methods to counteract these negative aspects might lie in the promotion of healthy trends in publishing behavior. In the present work, the theoretical analysis of a new bibliometric measure is presented, and...