Possibilities of applying standard tools of promotion in place marketing

Alicja Sekuła

Possibilities of applying standard tools of promotion in place marketing

Abstract

The purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.

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Alicja Sekuła dr hab. inż.

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Category:: Articles
Type:: artykuły w czasopismach recenzowanych i innych wydawnictwach ciągłych
Published in:: Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing pages 631 - 642,
ISSN: 2081-3430
Language:: English
Publication year:: 2013
Bibliographic description:: Sekuła A.: Possibilities of applying standard tools of promotion in place marketing// Zeszyty Naukowe Polityki Europejskie, Finanse i Marketing. -., nr. 10(59) (2013), s.631-642
Verified by:: Gdańsk University of Technology