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Search results for: MARKETING ORIENTATION
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Market orientation and hotel performance: The mediating effect of creative marketing programs
PublicationThis work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...
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Communication as a Factor Limiting University-Business Cooperation
PublicationObjective - Despite the broad extent of the scientific activity dealing with university-business cooperation, Poland has yet to develop a satisfactory cooperation strategy that takes business needs into account. This issue is still relevant due to the need for continuous improvement and resulting benefits aimed at improving enterprise competitiveness. Methodology/Technique - Authors of this article attempt to select an overriding...
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Dariusz Dąbrowski dr hab. inż.
PeopleDariusz Dąbrowski graduated from the Faculty of Shipbuilding at Gdańsk University of Technology and in 1987 began working at the university as an assistant in the Department of Shipbuilding Industry Organization within the then Institute of Organization and Design of Production Systems. In 1990, he went on a TEMPUS scholarship from the EU and spent 14 months at the University of Sheffield, where he participated in the Master of...
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Wybrane elementy logistycznej obsługi klienta
PublicationMarketing relacji zakłada wynegocjowaną obietnicę obsługi, która na rynku transportu miej-skiego oznacza pewność zrealizowania usługi przewozowej dla określonego pasażera, w danej relacji, danym środkiem transportu, po określonej cenie, w oczekiwanych warunkach przewozu i w założonym przez organizatora transportu zbiorowego czasie. Uniwersalność zasad obsługi klienta powoduje, że Zarząd Komunikacji Miejskiej w Gdyni od początku...