Search results for: SOCIAL MARKETING
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Services Marketing Quarterly
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Journal of Global Marketing
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Health Marketing Quarterly
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Journal of Medical Marketing
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JOURNAL OF INTERNATIONAL MARKETING
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Micro and Macro Marketing
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Journal of Philanthropy and Marketing
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Marketing Education Review
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Applied Marketing Analytics
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JOURNAL OF MARKETING RESEARCH
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INTERNATIONAL MARKETING REVIEW
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JOURNAL OF INTERACTIVE MARKETING
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Transnational Marketing Journal
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationThe main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublicationTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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CSR and innovation or CSR as non-technological innovation
PublicationThis chapter investigates the relationship between Corporate Social Responsibility (CSR) and innovation process. There is an ongoing discussion in the literature regarding this relationship, in particular on its one- or bidirectional nature and possible antecedents or mediating factors. This research addresses this gap and aims to provide more conceptual clarity and synthesize the different types of relationships between CSR and...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
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International Journal of Bank Marketing
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Journal of Marketing Theory and Practice
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Journal of Destination Marketing & Management
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Journal of International Consumer Marketing
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Journal of Historical Research in Marketing
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Journal of Marketing for Higher Education
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International Journals of Marketing and Technology
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Journal of Hospitality Marketing & Management
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Journal of Financial Services Marketing
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Arts Marketing: An International Journal
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International Journal of Online Marketing
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JOURNAL OF FOOD PRODUCTS MARKETING
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Journal of Fashion Marketing and Management
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Journal of Research in Marketing and Entrepreneurship
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International Journal of Marketing Semiotics
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International Journal of Technology Marketing
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Journal for Advancement of Marketing Education
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Revista Brasileira de Marketing
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Spanish Journal of Marketing - ESIC
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Journal of Cultural Marketing Strategy
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
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Journal of Business-to-Business Marketing
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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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Annals of Marketing Management & Economics
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QME-Quantitative Marketing and Economics
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JOURNAL OF PUBLIC POLICY & MARKETING
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Journal of Travel & Tourism Marketing
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Elektroniczne instrumenty komunikacji marketingowej w marketingu usług medycznych
PublicationNie ma wątpliwości, że wielu polskich świadczeniodawców usług zdrowotnych korzysta z Internetu do komunikowania się z pacjentami. Jednocześnie chcą oni stworzyć wizerunek marki jako bardziej nowoczesnej i atrakcyjnej. Elektroniczna komunikacja marketingowa (szczególnie serwisy informacyjne, serwisy społecznościowe, blogi, fora, microblogi, wyszukiwarki, marketing mobilny) ma coraz większe znaczenie w marketingu usług medycznych,...
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Wybrane aspekty zachowań internautów a skuteczny proces komunikacji marketingowej
PublicationCelem artykułu jest przedstawienie sposobów pozyskiwania internetowych treści związanych z organizacjami lub produktami oraz dzielenia się nimi z innymi. W publikacji zwrócono uwagę na potrzebę zmiany postrzegania roli internautów w procesie komunikacji marketingowej. Ponadto, artykuł nawiązuje do koncepcji inbound marketing. Koncepcja ta dotyczy nie tylko przyciągania klientów do firmy i jej produktów. Chodzi w niej o by poprzez...
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Journal of Global Scholars of Marketing Science
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International Journal of Pharmaceutical and Healthcare Marketing
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Journal of Nonprofit & Public Sector Marketing
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Asia Pacific Journal of Marketing and Logistics
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