Search results for: integrated marketing communication

• Visual Information Communication and Interaction (Visual Information Communications International)

  Conferences

• Strategie zarządzania obszarami śródmiejskimi - kwestia przestrzeni handlu

  Publication

  • Ł. Pancewicz

  - Year 2010

  Artykuł opisuje strategie zarządzania śródmiejskimi przestrzeniami handlu, m. in. Town Centre Management (TCM) jak i Business Improvement Districts (BID). Artykuł zawiera opis genezy strategii oraz głównych zadań przez nie realizowanych (zarządzanie, marketing, estetyzacja, ochrona). Artykuł kończy spojrzenie na alternatywy dla komercyjnych aspektów BID związanych z zarządzeniem śródmieściem jako strategią aktywizacji społecznej.

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• Michał Hoeft dr inż.

  People

  Department of Computer Communications

  Michał Hoeft graduated with distinction form Gdansk University of Technology (GUT), Gdansk, Poland in 2011. His main areas of research interest contain: effective mobility management and handover optimisation in 802.11 networks. Michał Hoeft has been involved in major communication-oriented projects including the EU-funded Polish Future Internet Engineering initiative, PL-LAB2020 and netBaltic projects. He has served as a reviewer...

• Wojciech Gumiński dr inż.

  People

  Department of Computer Communications

  Wojciech Gumiński received his M.Sc. ad Ph.D. degrees from Faculty of Electronics, Telecommunications and Informatics, Gdansk University of Technology, Poland in 1991 and 2003 respectively. His scientific and research interest include computer network architectures, communication protocols and digital signal processing. Hi participated as principal investigator in several projects including Future Internet Engineering, PL-LAB...

• Dawid Zieliński dr inż.

  People

  Institute of Manufacturing and Materials Technology

  Dawid Zieliński uzyskał tytuł magistra inżyniera w 2017 roku na Wydziale Mechanicznych Politechniki Gdańskiej, kończąc kierunek: Mechanika i Budowa Maszyn, specjalność: Technologia Maszyn i Komputerowe Wspomaganie Produkcji. W okresie 2016-17 studiował na Uniwersytecie Technicznym w Berlinie (Technische Universität Berlin – TU Berlin) oraz pracował w instytucie naukowym – Institut für Werkzeugmaschinen und Fabrikbetrieb (IWF) Technische...

• Enhancing Customer Engagement in Social Media with AI – a Higher Education case study

  Publication

  • E. Gołąb-Andrzejak

  - Year 2022

  Purpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...

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• SEM image and line EDS of SrTi0.50Fe0.50O3-d porous electrode sintered at 800 °C

  Open Research Data

  open access

  • A. Mroziński

  - series: Effect of sintering temperature on electrochemical performance of porous SrTi1-xFexO3-δ oxygen electrodes

  This dataset contains  image of the SrTi0.50Fe0.50O3-d porous electrode sintered at 800 °C with line EDS analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 20 kV in a high vacuum mode. The chemical compositions of the investigated powder...

• Directed percolation effects emerging from superadditivity of quantum networks

  Publication

  • Ł. Czekaj
  • R. Chhajlany
  • P. Horodecki

  - PHYSICAL REVIEW A - Year 2012

  Entanglement-induced nonadditivity of classical communication capacity in networks consisting of quantum channels is considered. Communication lattices consisting of butterfly-type entanglement-breaking channels augmented, with some probability, by identity channels are analyzed. The capacity superadditivity in the network is manifested in directed correlated bond percolation which we consider in two flavors: simply directed and...

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• Testing OFDM Transmission Schemes for Shallow Water Acoustic Communications

  Publication

  • I. Kochańska
  • H. Lasota

  - Year 2013

  Large variability of communication properties of underwater acoustic channels, and especially strongly varying instantaneous conditions in shallow waters, is a tough challenge for the designers of underwater acoustics communication (UAC system. There is a need for developing adaptive signaling schemes that would dynamically optimize signal parameters in both physical and link layers of communication protocols. The orthogonal frequency...

• Real-Time connection Between Immerse 3D Vizualization Laboratory and Kaskada Platform

  Publication

  • Ł. Wiszniewski
  • T. Ziółkowski

  - TASK Quarterly - Year 2015

  Multimedia stream processing into two cooperative different systems (cluster platform and virtual lab) is considered. The considered selected information about the systems is presented and the idea of its communication when executing the distributed application is proposed. A general schema of the communication architecture is given. Tests of data transmission quality are considered and their results are presented.

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