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Search results for: PURCHASE INTENTION
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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User-generated images and its impact on consumer-based brand equity and on purchase intention
PublicationResearchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...
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The Effects of Background Color, Shape and Dimensionality on Purchase Intentions in a Digital Product Presentation
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Information System Purchase and Integration Contingencies When Companies Merge
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Multiple Group Membership and Collective Action Intention
PublicationDatasets from two studies conducted in Poland on the relation between identity fusion, group identification, multiple group membership, perceived injustice, and collective action intention. The presented studies, in the context of protests against attempts to restrict abortion law, were conducted to examine the link between belonging to multiple groups, group efficacy & identification, perceived injustice and collective...
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RFM-based repurchase behavior for customer classification and segmentation
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INFECTION
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Contention
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HCV Infection in Poland
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Multimodal Attention Stimulator
PublicationMultimodal attention stimulator was proposed and tested for improving auditory and visual attention, including pupils with developmental dyslexia. Results of the conducted experiments shown that the designed stimulator can be used in order to improve comprehension during reading tasks. The changes in the visual attention, observed in reading test results, translate into the overall reading performance.