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Search results for: STORE BRANDS
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Spore
Journals -
Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublicationThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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TRAC-TRENDS IN ANALYTICAL CHEMISTRY
Journals -
The Prognostic Value of PI-RADS Score in CyberKnife Ultra-Hypofractionated Radiotherapy for Localized Prostate Cancer
Publication -
Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Dimensioning of vortex storm overflows
PublicationVortex flow control can be made as a rotational chamber, where the centrifugal force is a supporting factor. The paper presents a simplified, but experimentally verified, method of such device designing.
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Storm Water Treatment in TWs
Publication.
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Guido: a musical score recognition system
PublicationThis paper presents an optical music recognition system Guido that can automatically recognize the main musical symbols of music scores that were scanned or taken by a digital camera. The application is based on object model of musical notation and uses linguistic approach for symbol interpretation and error correction. The system offers musical editor with a partially automatic error correction.