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Abstract
This paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Details
- Category:
- Conference activity
- Type:
- publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
- Title of issue:
- 5th International Interdisciplinary Technical Conference of Young Scientists : Proceedings : InterTech 2012, Poznań, 16-18 May 2012 strony 361 - 365
- Language:
- English
- Publication year:
- 2012
- Bibliographic description:
- Schivinski B., Nagucka E.: Modern trends in internet marketing - Researching the virality of brands on social media channels// 5th International Interdisciplinary Technical Conference of Young Scientists : Proceedings : InterTech 2012, Poznań, 16-18 May 2012/ ed. eds. B. Bursa, D. Mierzwa, J. Kaczmarek, K. Ostrowska Poznań: Uczelniany Samorząd Doktowantów Politechniki Poznańskiej, 2012, s.361-365
- Verified by:
- Gdańsk University of Technology
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