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Modern trends in internet marketing - Researching the virality of brands on social media channels

Abstract

This paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.

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Details

Category:
Conference activity
Type:
publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
Title of issue:
5th International Interdisciplinary Technical Conference of Young Scientists : Proceedings : InterTech 2012 strony 361 - 365
Language:
English
Publication year:
2012
Bibliographic description:
Schivinski B., Nagucka E.: Modern trends in internet marketing - Researching the virality of brands on social media channels// 5th International Interdisciplinary Technical Conference of Young Scientists : Proceedings : InterTech 2012/ ed. Uczelniany Samorząd Doktowantów Politechniki Poznańskiej : , 2012, s.361-365
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Gdańsk University of Technology

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