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Search results for: user engagement
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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CONTEMPORARY ART AND CIVIC ENGAGEMENT
PublicationThe paper aims to explore the potential role of contemporary art as a catalyst for social transformation and civic engagement. The research focuses on the visual arts and their power to change social attitudes in contemporary society. On the basis of theoretical, transdisciplinary approaches and analysis of artwork the paper investigates emerging forms of art and how they address pressing social issues and concerns that would otherwise...
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USER MODELING AND USER-ADAPTED INTERACTION
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Research Involvement and Engagement
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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The evolution of China's economic engagement in Central and Eastern Europe
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The Evolution of China’s Economic Engagement in Central and Eastern Europe
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Degree of entaglement as a physically ill-posted problem: The case of entaglement with vacuum
PublicationAnalizujemy przypadek fotonu w superpozycji różnych modów i zadajemy pytanie o stopień ich splątania z próżnią. Problem okazuje się być źle postawiony, gdyż nie wiemy którą reprezentację algebry CCR wybrać dla kwantowania pola. Gdy dokonamy wyboru jednoznacznie możemy rozwiązać zagadnienie splątania. Tak więc trudność nie leży w matematyce lecz w fizyce problemu.
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Shared Decision-making and Stakeholder Engagement in COVID-19 Tracheostomy
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