Wyniki wyszukiwania dla: BRAND DEATH - MOST Wiedzy

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Wyniki wyszukiwania dla: BRAND DEATH

Wyniki wyszukiwania dla: BRAND DEATH

  • Framing the Temporal Dimensions of a Brand

    Publikacja

    - 2017

    Drawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...