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• The potential of web awareness as a determinant of dually defined customer value

  Publikacja

  • W. Caputa
  • I. Krawczyk-Sokolowska
  • A. Pierścieniak

  - TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE - Rok 2021

  In the conditions of increasing demand barrier, the enterprise’s basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains related to market value (income and development potential) and customer resource value (reference, information and cooperative potential). The progressing digitisation process transfers business processes, and thus relationships, into...

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