Wyniki wyszukiwania dla: PROMOTIONAL MIX

• Possibilities of applying standard tools of promotion in place marketing

  Publikacja

  • A. Sekuła

  - Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing - Rok 2013

  The purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.