Wyniki wyszukiwania dla: REBRANDING

• Barcelona - from the province to Metropolis.The cogent strategy of branding the city

  Publikacja

  • K. Piątkowska

  - Rok 2016

  The phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...