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  • Effects of Salvia officinalis and Thymus vulgaris on oxidant-induced DNA damage and antioxidant status in HepG2 cells
    Publication
    • K. Kozicsa
    • V. Klusová
    • A. Srancikowa
    • P. Mučaji
    • D. Slamenova
    • Ľ. Hunáková
    • B. Kusznierewicz
    • E. Horváthová

    - FOOD CHEMISTRY - Year 2013

    Salvia officinalis (SO) and Thymus vulgaris (TV) are medicinal plants well known for their curative powers. However, the molecular mechanisms responsible for these abilities of sage and thyme have not been fully understood yet. In this study we investigated the composition and the quantitative estimation of plant extracts, the protective effects of plant extracts against hydrogen peroxide- and 2,3-dimethoxy-1,4 naphthoquinone-induced...

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  • Effects of social media communication on brand equity and brand purchase intention
    Publication

    - Year 2013

    The author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...

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