Search results for: ONLINE CONSUMER BEHAVIOUR

• Literature Review on Conceptualisation of Online Consumer Engagement

  Publication

  • G. Unal
  • B. Schivinski
  • M. Brzozowska-Woś

  - Handel Wewnętrzny - Year 2017

  The purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...

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• Journal of Consumer Behaviour

  Journals

  ISSN: 1472-0817 , eISSN: 1479-1838

• Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context

  Publication

  • J. J. Blazquez-Resino
  • S. Gutierrez-Broncano
  • E. Gołąb-Andrzejak

  - Frontiers in Psychology - Year 2022

  To address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...

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• Sugar Fee in Poland as an Example of New Fiscal Burdens and Stimulation of Consumer Behaviour

  Publication

  • P. Kasprzak

  - Year 2021

  During the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee. A new tax-related burden imposed on businesses and consumers producing and consuming sugar-sweetened beverages appeared at the beginning of 2021. The aim of the paper is to present the fiscal burdens that accompany...

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• The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector

  Publication

  • M. Brzozowska-Woś
  • B. Schivinski

  - Central European Management Journal - Year 2019

  Purpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...

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• Journal of Marketing and Consumer Behaviour in Emerging Markets

  Journals

  eISSN: 2449-6634

• Online brand communities’ contribution to digital business models

  Publication

  • W. Kucharska

  - Journal of Research in Interactive Marketing - Year 2019

  Abstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...

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• Typologia aktywności online konsumenta w zakresie marki

  Publication

  • B. Schivinski
  • P. Łukasik

  - MARKETING I RYNEK - Year 2015

  Web 2.0 daje konsumentom nieograniczone możliwości wchodzenia w interakcje, wypowiadania się, udostępniania oraz kreowania treści dotyczących produktów i marek. Tego typu aktywność konsumentów, która ma miejsce w Internecie (tzw. COBRA), stanowi wielką wartość dla firm. Niniejszy artykuł stanowi pierwszą próbę przedstawienia pełnej klasyfikacji tego typu zachowań w trzech głównych kategoriach (konsumpcji, kontrybucji i kreacji),...

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• THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY

  Publication

  • M. Brzozowska-Woś
  • B. Schivinski

  - Argumenta Oeconomica - Year 2019

  The development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...

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• Natalia Sokół dr inż.

  People

  Department of Urban Design and Regional Planning

  BACKGROUND       Master of Science in Light and Lighting (2008-2009/11) The UCL Bartlett School of Graduate Studies, Faculty of the Built Environment, London, UK, www.bartlett.ucl.ac.uk       MA Degree in Interior Architecture (1999-2004), The Academy of Fine Arts, Poznan, Poland, www.uap.edu.pl       MA Degree in Art Education (1997-2002), Academy of Fine Arts, Poznan, Poland, www.uap.edu.pl MAIN RESEARCH AREAS ·         ...