Search results for: market orientation of organization

• Market orientation and hotel performance: The mediating effect of creative marketing programs

  Publication

  • D. Dąbrowski
  • M. Brzozowska-Woś
  • E. Gołąb-Andrzejak
  • A. Kozłowska

  - Journal of Hospitality and Tourism Management - Year 2019

  This work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...

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• BUILDING THE RELATIONSHIP BETWEEN THE CULTURE ORGANIZATION AND CLIENTS IN THE CROSS-BORDER MARKET

  Publication

  • Ł. Wróblewski
  • Z. Dacko-Pikiewicz
  • J. Kašík
  • L. Chytilová

  - Polish Journal of Management Studies - Year 2018

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• Dariusz Dąbrowski dr hab. inż.

  People

  Department of Marketing

  Dariusz Dąbrowski graduated from the Faculty of Shipbuilding at Gdańsk University of Technology and in 1987 began working at the university as an assistant in the Department of Shipbuilding Industry Organization within the then Institute of Organization and Design of Production Systems. In 1990, he went on a TEMPUS scholarship from the EU and spent 14 months at the University of Sheffield, where he participated in the Master of...

• Przemysław Banasik dr hab.

  People

  Department of Entrepreneurship and Business Law

  e-mail:  Przemyslaw.Banasik@zie.pg.edu.pl,  pba@zie.pg.gda.pl         tel.: +48 58 347 28 75, pok. 510dr hab. Przemysław Banasik, prof. PG –  autor ponad 140 publikacji z prawa, zarządzania i ekonomii. W pracy naukowej podejmuje badania nad organizacją wymiaru sprawiedliwości oraz przedsiębiorczością w jej ujęciu prawnym, ekonomicznym i zarządczym. Od 2017 r. Sędzia Sądu Apelacyjnego w Gdańsku. W latach 2013 – 2017 Prezes Sądu...

• Katarzyna Merkel dr hab.

  People

  Over the past 15 years, my work has mainly been related to the study of liquid crystal compounds with a diverse structure (discotic, dendrimeric, banana, bimedogenic, uniaxial and biaxial nematics and smectics) as well as polymeric materials (biopolymers, nano-composites) and biological materials. My work concerned mainly the issues of organization, observation of orientation effects, studying the dynamics of molecular processes...

• Communication methods at selected private universities in Gdańsk, Sopot and Gdynia in 2010

  Open Research Data

  open access

  • P. Kasprzak
  • M. Selwent

  A university, including a private one, is an organization serving the environment. Therefore, a necessary condition (especially in today's market situation) is the development of cooperation between universities and the environment. Creating mutual relations between universities with the environment, belongs to an important area of activity of this...

• Self-Organization in Multi-Agent Systems Based on Examples of Modeling Economic Relationships between Agents

  Publication

  • R. Krolikowski
  • M. Kopys
  • W. Jędruch

  - FRONTIERS IN ROBOTICS AND AI - Year 2016

  The goal of the research was to observe and analyze self-organization patterns in Multi-Agent Systems (MAS) by modeling basic economic relationships between agents forming a closed loop of relations necessary for their survival. The paper describes a worked-out MAS including an example of a production cycle and used economic rules. A special focus is put on behavior rules and decision systems of an individual agent such as: product...

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• Detailed results of shaping personnel risk factors in enterprise A

  Open Research Data

  open access

  • P. Kasprzak
  • J. Wróblewski

  The data presents the shape of all the researched personnel risk factors in the A enterprise (which was tested by the author). Further considerations should be started with the presentation of the synthesis of the obtained results, which is presented in this research data.

• Knowledge Management

  e-Learning Courses

  • W. Kucharska

  Brand knowledge, customer knowledge, relations knowledge, market knowledge, „know how” etc., are intangible assets with great value to the organization today, and to leave these assets unmanaged would seem to be foolish in the extreme. The aim of the course is to explain: who/ why/ how to manage knowledge effectively. Welcome & GOOD LUCK :) Wioleta Kucharska

• Dilemmas associated with the implementation of quality management systems in Polish smaller health care units

  Publication

  • P. Grudowski

  - Year 2014

  The article presents the considerations and recommendations for the implementation of the process-oriented quality management systems (QMS) in small health care units. As an example, the unit providing services for children with disabilities (therapy and rehabilitation) localized in northern part of Poland have been selected. The essential elements of the implementation of the quality system, taking into account the objectives...