Search results for: PROMOTION
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Promotion and its tools in territorial marketing
PublicationCelem artykułu jest przedstawienie instrumentów promocji, które jednostki samorządu terytorialnego mogą wykorzystywać w kształtowaniu i przy realizacji strategii marketingowej. W artykule przeanalizowano zestaw pięciu podstawowych narzędzi promocji, do których zalicza się reklamę, public relations i publicity, promocję sprzedaży oraz sprzedaż osobistą. Wymienioną grupe rozszerzono o marketing bezpośredni, który przedstawiono z...
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Comparison of Polish and Danish Approach to Promotion of Cycling
PublicationThe article describes two different approaches to promotion of cycling from Denmark and Poland. In the former the promotion locally from 2009 to 2015 has been supported financially by the national government and where initiatives partly have been financed by the national level. In Poland, the promotion has been implemented often as a result of bottom up initiatives and financed solely on local level often with the support of EU...
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Possibilities of applying standard tools of promotion in place marketing
PublicationThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublicationThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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The Potential of Religion in the Promotion and Implementation of the Concept of Sustainable Development
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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The new face of safeguarding and promotion of the intangible cultural heritage in Poland
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Synergetic effect-triggered performance promotion of Sr3−xBaxP5N10Cl:Eu2+ phosphors
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How to stop salami science: promotion of healthy trends in publishing behavior
PublicationThe career of scientists often depends on the number of their published works. This fact leads to the overproduction of low quality papers burying the important articles and making the knowledge less accessible. One of the methods to counteract these negative aspects might lie in the promotion of healthy trends in publishing behavior. In the present work, the theoretical analysis of a new bibliometric measure is presented, and...
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Health Promotion Practice
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African Safety Promotion
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Global Health Promotion
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Health Promotion Perspectives
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HEALTH PROMOTION INTERNATIONAL
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Journal of Promotion Management
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Pedagogy in Health Promotion
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Publicly available lecture webcasts - e-learning or promotion tool? case study
PublicationThis paper aims to show how universities interact with Internet users by webcasting selected courses. Paper has exploratory case-study character, presenting example of Berkeley Webcast initiative of University of California, Berkeley, webcasting undergraduate courses and on-campus events. On the base of short introduction to webcasting usage as an e-learning and promotional tool, the analysis of 3 purposely chosen different courses...
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Bridge of Knowledge: an Internet platform for R2R and R2B transfer of knowledge and promotion of cooperation
PublicationCurrently, the European Commission puts emphasis on supporting collaboration between universities and business. There are many possible ways to create a strong relationship between both these parties. Positive results of such cooperation lead to increased competitiveness of the global market and, in consequence, bring significant growth of innovation. The cooperation between research-to-research (R2R) and research-to-business (R2B)...
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Propagowanie lub pochwalanie zachowań o charakterze pedofilskim. The Promotion or Commendation of Paedophilic Behaviour.
Publication"Niniejszy artykuł dotyczy przestępstwa publicznego propagowania lub pochwalania zachowań o charakterze pedofilskim. W ramach tekstu analizowane są kolejne elementy struktury tego występku, tj. przedmiot, strona przedmiotowa, podmiot oraz strona podmiotowa. Sama idea wprowadzenia przepisu do kodeksu karnego świadczy o szczególnym znaczeniu, jakie ustawodawca przykłada do ochrony małoletnich przed nadużyciami seksualnymi. Zwieńczenie...