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Search results for: SOCIAL MEDIA
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Zastosowanie pogłębionych wywiadów osobistych w badaniu postrzegania treści internetowych na temat produktów i firm
PublicationCelem artykułu jest zaprezentowanie postrzegania internetowych treści przez internautów oraz sposobów pozyskiwania wartościowych informacji, związanych z organizacjami, bądź produktami. Zaprezentowano w nim wyniki uzyskane dzięki wykorzystaniu jednej z technik badań jakościowych – indywidualnych wywiadów częściowo ustrukturyzowanych. Opracowanie nawiązuje do koncepcji inbound marketing, jednak koncentruje się na potrzebach i zachowaniach...
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Kognitywistyka i Media w Edukacji
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Nadzeya Sabatini dr
PeopleNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
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ACTA UNIVERSITATIS WRATISLAVIENSIS. NOWE MEDIA - NOWE W MEDIACH
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Media i Społeczeństwo. Medioznawstwo, komunikologia, semiologia, socjologia mediów
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Assessing the attractiveness of human face based on machine learning
PublicationThe attractiveness of the face plays an important role in everyday life, especially in the modern world where social media and the Internet surround us. In this study, an attempt to assess the attractiveness of a face by machine learning is shown. Attractiveness is determined by three deep models whose sum of predictions is the final score. Two annotated datasets available in the literature are employed for training and testing...
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Quiet Quitting and its Link With Knowledge Risks in Organizations – Theoretical Insights
PublicationPurpose: Quiet quitting has become a widely publicized concept, driven by social mediain the United States and other countries in 2022. It is a term used to describe thephenomenon by which employees do the least amount of their work, just enough tomeet the requirements of one’s job description (Mahand and Caldwell, 2023). The trendis spreading quickly among young workers. It can potentially harm individuals,...
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Smart skills and education in a future economy
PublicationWhether the role of education is to prepare people for employment or to have meaningful lives in general, it will identify and develop skills and competencies, as well as vocational and personal attributes. Skills, such as critical thinking, novel ideation, and complex cognitive and social skills, are areas where humans continue to outperform smart machines. The purpose of this article is to review the skills and competencies that...
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Katarzyna Dudek mgr
PeopleKatarzyna H. Dudek was working in the Gdańsk University of Technology Library, in the Scientific and Technical Information Section, from October 2020 until December 2021. She holds Master degree in the field of cultural studies (specialization : religious studies ) from the Jagiellonian University. In addition, she completed postgraduate studies in librarianship at the Jagiellonian University. Katarzyna gained her professional...
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JOURNAL OF POROUS MEDIA
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TRANSPORT IN POROUS MEDIA
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Inbound marketing a skuteczna komunikacja marketingowa
PublicationCelem artykułu jest ukazanie koncepcji inbound marketing jako przykładu nowego podejścia do planowania i realizacji polityki komunikacji marketingowej w Internecie. Współcześnie klienci nie chcą być atakowani nachalną reklamą lub zanudzani przez nieatrakcyjne treści. Odwracają się od marek, które prowadzą z nimi komunikację jedynie przy użyciu tradycyjnych działań komunikacji marketingowej. Znane organizacje wykorzystują do promowania...
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A Parallel Corpus-Based Approach to the Crime Event Extraction for Low-Resource Languages
PublicationThese days, a lot of crime-related events take place all over the world. Most of them are reported in news portals and social media. Crime-related event extraction from the published texts can allow monitoring, analysis, and comparison of police or criminal activities in different countries or regions. Existing approaches to event extraction mainly suggest processing texts in English, French, Chinese, and some other resource-rich...
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IMPROVING STUDENT SKILLS WITH ENGAGING IN HERITAGE PROTECTION PROJECTS. CASE STUDY OF ARCHITECTURAL INVENTORY WORKS AT WISŁOUJŚCIE FORTRESS, POLAND (2017)
PublicationToday's educational offer at universities contains a lot of theoretical and general knowledge, which becomes less understandable and less suitable for students of the new generation. Student's educational needs aimed at increasing the practical experience necessary for future professional life. Heritage conservation projects are a good opportunity to implement project-based learning methods. Such projects can be scientific and...
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ENTREPRENEURSHIP AND CREATIVITY - summer term 2021/22
e-Learning CoursesThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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ENTREPRENEURSHIP AND CREATIVITY - summer term 2023/24
e-Learning CoursesThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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I love to write and create. Can I earn money doing it? Entrepreneurial process of bloggers
PublicationNew technologies and a new way of looking at the life of future generations, open up new perspectives of entrepreneurial activities. One of them is to run a blog. Although the first blogs appeared many years ago and earning money from running them is also known to bloggers, little research is devoted to this form of entrepreneurship. The analysis of this phenomenon was carried out using the netnography method, which is not common...
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CyberEmpathy: Magazine of Visual Communication and New Media in Art Science Humanities Design and Technology
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W stronę spersonalizowanego miasta?
PublicationOd czasów Platona i Witruwiusza nie ustają wysiłki na rzecz dążenia do prawdy, dobra i piękna skupione wokół miasta jako idei politycznej i przestrzeni fundamentalnie egzystencjalnej. Towarzyszy im od wieków myślenie o idealnej organizacji i kompozycji miasta, o poczuciu podmiotowości mieszkańców i użytkowników, doświadczaniu przez nich czasu i przestrzeni. Szczególnie w ostatnich dekadach, gdy już nie przestrzeń, a czas i jego...
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Lighting conditions in home office and occupant’s perception: Exploring drivers of satisfaction
PublicationThis paper depicts lighting home office conditions within different countries and continents, emphasizing the user’s satisfaction with the visual environment. The scope of this article is to investigate the drivers of participants’ satisfaction with the lighting conditions at the home office. The study was developed by a team of international experts working together on Subtask A: User perspective and requirements, Task 61 IEA...