Search results for: MARKET ORIENTATION

• Market orientation and hotel performance: The mediating effect of creative marketing programs

  Publication

  • D. Dąbrowski
  • M. Brzozowska-Woś
  • E. Gołąb-Andrzejak
  • A. Kozłowska

  - Journal of Hospitality and Tourism Management - Year 2019

  This work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...

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• Orientations

  Journals

  ISSN: 0030-5448

• Russian companies on foreign stock markets: alternative to domestic market?

  Publication

  • A. Marszk

  - Year 2014

  First aim of this study is to present the main aspects of the Russian stock market, including obstacles for local companies and investors. Second aim is presentation of the Russian companies listed on foreign stock exchanges. In order to perform such analysis, descriptive statistics and information about qualitative features were used. Assessment of the Russian stock market’s development level covered 2003-2012 time period. According...

• Journal of Marketing and Market Studies

  Journals

  ISSN: 1231-7853

• Editorial: International Entrepreneurial Orientation

  Publication

  • K. Wach

  - Entrepreneurial Business and Economics Review - Year 2015

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• The influence of vocational orientation on regional competitiveness

  Publication

  • A. Richert-Kaźmierska

  - Year 2008

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• Localization and Orientation of Xanthophylls in a Lipid Bilayer

  Publication

  • G. Wojciech
  • Ł. Nierzwicki
  • R. Welc
  • E. Reszczynska
  • R. Luchowski
  • J. Czub
  • W. I. Gruszecki
  • E. Reszczyńska

  - Scientific Reports - Year 2017

  Xanthophylls (polar carotenoids) play diverse biological roles, among which are modulation of the physical properties of lipid membranes and protection of biomembranes against oxidative damage. Molecular mechanisms underlying these functions are intimately related to the localization and orientation of xanthophyll molecules in lipid membranes. In the present work, we address the problem of localization and orientation of two xanthophylls...

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• Entrepreneurial Orientation, Knowledge Utilization and Internationalization of Firms

  Publication

  • K. Wach
  • A. Głodowska
  • M. Maciejewski

  - Sustainability - Year 2018

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• Camera Orientation-Independent Parking Events Detection

  Publication

  • P. Dalka
  • D. Ellwart
  • G. Szwoch

  - Year 2011

  The paper describes the method for detecting precise position and time of vehicles parking in a parking lot. This task is trivial in case of favorable camera orientation but gets much more complex when an angle between the camera viewing axis and the ground is small. The method utilizes background subtraction and object tracking algorithms for detecting moving objects in a video stream. Objects are classified into vehicles and...

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• Revising Entrepreneurial Orientation Construct in Social Enterprise

  Publication

  • M. Starnawska

  - Year 2017

  Entrepreneurial behavior and entrepreneurial orientation (EO) have received significant scholarly attention in entrepreneurship and management research, but mainly in the commercial context. However, some attempts discussing such behavior and EO among non-profit organizations, but limited in the social enterprise context. The literature argues that EO is higher in such contexts (Zahra, Gedajlovic, Neubaum & Shulman, 2009; Lumpkin,...

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