Nadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion Communication. From 2015 to 2023 she was an adjunct professor at the University of Pisa (Italy). She serves Google within Google Online Marketing Challenge as a part of its Global Academic Panel. Nadzeya Sabatini holds PhD in Communication Sciences (2014). Nadzeya has been a visiting research scholar at Hong Kong Polytechnic University (Hong Kong, China), Business School of the University of Strathclyde (Glasgow, United Kingdom), Auckland University of Technology (Auckland, New Zealand), and Operating Unit on Policy-Driven Electronic Governance of the United Nations University (Guimaraes, Portugal). Her visiting scholarships were funded by the Swiss National Science Foundation.

Nadzeya is the immediate past General Secretary of the International Federation for Information Technologies in Travel and Tourism (IFITT). Research interests: digital transformation of communication & marketing, digital communication strategies, education technology (use of ICTs in HRM and learning analytics)

Skills: university teaching, distance education, coaching, public speaking

Teaching specialties: communication technologies, digital marketing, digital experience & online communication design, digital analytics, social media management, influencer management, usability studies, digital user experience, eCommerce

Industries: tourism & hospitality, fashion & luxury, public sector

Working languages: English, Italian, French, Russian, Belarusian