Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context

Juan Jose Blazquez-Resino; Santiago Gutierrez-Broncano; Edyta Gołąb-Andrzejak

doi:10.3389/fpsyg.2022.822856

Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context

Abstrakt

To address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special issue try to broadly reach the different perspectives in the study of consumer behavior in the context of COVID-19, considering: - A study of the effects of COVID-19 on consumer behavior in the short term. - An analysis of the economic effects of COVID-19. - The social and psychological changes brought about by the current situation of social change. - A study of consumer behavior from the perspective of neuromarketing and/or neuroeconomics. - Forecasting of changes in habits and behaviors caused by COVID-19. - The development of new marketing and distribution systems aimed at meeting new market needs. - New retailing techniques adapted to consumer changes.

Cytowania

9

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Autorzy (3)

Juan Jose Blazquez-Resino PhD
- University of Castilla-La Mancha, Spain
Santiago Gutierrez-Broncano PhD
- University of Castilla-La Mancha, Spain
Edyta Gołąb-Andrzejak dr hab.

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pobrano 68 razy

Wersja publikacji: Accepted albo Published Version
DOI:: Cyfrowy identyfikator dokumentu elektronicznego (otwiera się w nowej karcie) 10.3389/fpsyg.2022.822856
Licencja: otwiera się w nowej karcie

pełna treść artykułu zobacz w serwisie zewnętrznym otwiera się w nowej karcie

Słowa kluczowe

NEUROECONOMY, NEUROMARKETING, CONSUMER, BEHAVIOR, COVID-19

Informacje szczegółowe

Kategoria:

Publikacja w czasopiśmie

Typ:

artykuły w czasopismach

Opublikowano w:

Frontiers in Psychology nr 13,
ISSN: 1664-1078

Język:

angielski

Rok wydania:

2022

Opis bibliograficzny:

Blazquez-Resino J. J., Gutierrez-Broncano S., Gołąb-Andrzejak E.: Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context// Frontiers in Psychology -Vol. 13, (2022), s.822856-

DOI: