The concept of the impact of market orientation on company performance

Dariusz Dąbrowski

doi:10.33119/jmfs.2024.54.5

The concept of the impact of market orientation on company performance

Abstrakt

The current explanation of the impact of market orientation on company performance is based on the search for competitive advantage, understood as offering the greatest value to customers. However, the development of economic thought has led to the understanding that it is the economic value that a company creates through its product that forms the basis for gaining competitive advantage. Therefore, it was deemed necessary to revise the mechanism of how market orientation affects company performance, aiming to develop a conceptual model of this impact. To achieve this goal, a substantive analysis of the phenomenon under study was performed. The result of the work is a model indicating that the impact of market orientation on company performance is complex, as it involves mediating factors such as benefits perceived by customers from using the product, product costs, economic value, and customer surplus.

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Autor (1)

Dariusz Dąbrowski dr hab. inż.

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Kategoria:

Publikacja w czasopiśmie

Typ:

artykuły w czasopismach

Opublikowano w:

Journal of Management and Financial Sciences strony 93 - 105,
ISSN: 1899-8968

Język:

polski

Rok wydania:

2024

Opis bibliograficzny:

Dąbrowski D.: The concept of the impact of market orientation on company performance// Journal of Management and Financial Sciences -,iss. 54 (2025), s.93-105

DOI: