Wyniki wyszukiwania dla: · BEHAVIOURAL LOYALTY - MOST Wiedzy

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Wyniki wyszukiwania dla: · BEHAVIOURAL LOYALTY

Wyniki wyszukiwania dla: · BEHAVIOURAL LOYALTY

  • Antecedents and Consequences of Brand Loyalty

    Publikacja

    - Handel Wewnętrzny - Rok 2017

    The objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...

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  • Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?

    Publikacja

    - Journal of Brand Management - Rok 2021

    This study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...

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  • Company Culture, Knowledge Sharing and Organizational Performance. The Employee’s Perspective

    Publikacja

    - Rok 2017

    Knowledge sharing, as a basic prerequisite for knowledge creation, is a dynamic social process characterized by profound human interactions. The process of knowledge sharing can be supported by organizational culture which is a set of values and norms giving identity to each enterprise. As a valuable element of intellectual capital, organizational culture contributes to achieving strategic business goals. The purpose of this article...

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