Application of design-thinking models to improve the quality of tourism services

Grzegorz Zieliński; Malwina Studzińska

Application of design-thinking models to improve the quality of tourism services

Abstract

The paper presents basic aspects of improvement activities for the quality of tourism industry service through its specific determinants of quality. The authors suggested an the application of design-thinking concept in the development of the service itself and an attempt to undertake improvement activities.

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Category:: Articles
Type:: artykuły w czasopismach recenzowanych i innych wydawnictwach ciągłych
Published in:: Zarządzanie i Finanse no. 13, pages 133 - 145,
ISSN: 2084-5189
Language:: English
Publication year:: 2015
Bibliographic description:: Zieliński G., Studzińska M.: Application of design-thinking models to improve the quality of tourism services// Zarządzanie i Finanse = Journal of Management and Finance. -Vol. 13., nr. 2 (2015), s.133-145
Verified by:: Gdańsk University of Technology