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Search results for: SMALL BUSINESS
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The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
PublicationThe use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and implementations in further areas of business life, including marketing, as a second step. Still only a few studies have analysed and evaluated specific solutions for different areas of...
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The KLC Cultures Synergy for Organizational Agility. Trust, Risk-Taking Attitude, and Critical Thinking as Moderators
PublicationOrganizational agility is visible in organizational change adaptability, and it is based on the development of dynamic capabilities, strategic sensitivity of leaders, accuracy and timing of decision-making, learning aptitude, flexibility in thinking and acting, and smooth resource flow across organizations, including the knowledge resource. In such a context, this study aimed to expose how the knowledge, learning, and collaboration...
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Knowledge‐Intensive Business Services (KIBS) and Their Role in the Knowledge‐Based Economy
PublicationThe importance of the knowledge‐intensive business services sector for the development of the economy is growing. In the 80s and 90s this sector became the fastest growing sector in the OECD countries (OECD, 2001). Many publications stress its close relationship to the levels of innovation and performance of the whole economy (e.g. Hipp, 1999; Tomlinson, 1999; Aslesen and Isaksen, 2007). It is an increasingly common belief that...
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Personal branding of artists and art-designers: necessity or desire?
PublicationPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublicationInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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Developing Methods for Building Intelligent Systems of Information Resources Processing Using an Ontological Approach
PublicationThe problem of developing methods of information resource processing is investigated. A formal procedure description of processing text content is developed. A new ontological approach to the implementation of business processes is proposed. Consider that the aim of our work is to develop methods and tools for building intelligent systems of information resource processing, the core of knowledge bases of which are ontology’s, and...
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Evaluating Industry 4.0 Implementation Challenges Using Interpretive Structural Modeling and Fuzzy Analytic Hierarchy Process
PublicationThe fourth industrial revolution known as Industry 4.0 is reshaping and evolving the way industries produce products and individuals live and work therefore, gaining massive attraction from academia, business and politics. The manufacturing industries are optimistic regarding the opportunities Industry 4.0 may offer such as, improved efficiency, productivity and customization. The present research contributes to the Industry 4.0...
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Universities’ journey towards sustainability- systematic literature review
PublicationPurpose: This research aims to identify a sustainable university's key features. It is an essential step in tracing the topics discussed in the context of a sustainable university and their evolution in the scientific discourse. Design/methodology/approach: This paper relies on a systematic literature review (SLR) conducted using two scholarly databases: Emerald and Scopus. The timeframe selected by the authors for reviewing the...
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Knowledge Risk Management in Organizations
PublicationPurpose – Shorter product life cycles, greater demands from consumers for sustainable and eco-friendly products and services, and thus the need for constant market observation make today’s business environment a rather complex one, the one that is characterized not only by a number of opportunities but also by a number of risks. These risks are increasingly related to knowledge which, in turn, underlines the need for an updated...
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Teaching simulation methods in a university
PublicationZmiany, jakie zachodzą we współczesnym środowisku gospodarczym wymagają od menedżerów stosowania narzędzi umożliwiających identyfikację pojawiających się szans i zagrożeń oraz wspomagających procesy podejmowania decyzji. Symulacje komputerowe było stosowane przez firmy już w latach pięćdziesiątych w celu rozwiązywania problemów z zakresu zwiększenia wydajności, obniżki kosztów czy też zwiększenia dochodowości . Współcześnie modelowanie...
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A Case Study on Implementing Agile Techniques and Practices: Rationale, Benefits, Barriers and Business Implications for Hardware Development
PublicationAgile methodologies, along with the corresponding tools and practices, are claimed to facilitate teams in managing their work more effectively and conducting their work more efficiently while fostering the highest quality product within the constraints of the budget. Therefore, the rate of awareness and adoption of Agile frameworks both within and outside the software industry has increased significantly. Yet, the latest studies...
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Społeczne koszty niealimentacji. The Social Costs of Default on Child Maintenance Payment.
Publication"Niniejszy artykuł opisuje historię kryminalizacji przestępstwa niealimentacji w polskich kodeksach karnych. We wszystkich polskich kodeksach karnych: kodeksie karnym z 1932 r., kodeksie karnym z 1969 r. oraz w kodeksie karnym z 1997 r. ujęto przestępstwo niealimentacji. Aktualna maksymalna sankcja z tytułu przestępstwa niealimentacji jest niższa niż w kodeksie karnym z 1932 r. Sankcje karne zawsze powinny być ostatecznością...
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Changing Attitudes in Cross Cultural Diversity through International Senior Capstone Projects
PublicationIn this global world, today’s engineer is likely to have to work in global international teams with colleagues from other nationalities. The challenge for many engineering curricula is how to include, in a realistic way, this global dimension and increase the student’s awareness of the issues that are encountered. In the Purdue University Engineering Technology program, an international capstone project was created to increase...
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Paid work activity and entrepreneurial cognitions of students – evidence from European emerging economies
PublicationPurpose – This paper aims to investigate whether paid work activity (PWA) experience of students from five emerging economies is related to academic results and self-assessment of possessed entrepreneurial traits. Additionally, the authors verify the relationship between obtaining work experience and the willingness to start own business among students. Design/methodology/approach – Participants included 3,631 students of the first...
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Analysis and Risk Evaluation on the Case of Alteration, Revitalization and Conversion of a Historic Building in Gdańsk
PublicationEach investment plan, including the one concerning a building, is exposed to the consequences of various types of threats taking place. Therefore, in the case of some large-scale, atypical and complicated building ventures, some actions included in the procedure of risk management should be taken. This will allow for the risk to be eliminated or limited. While preparing a building venture, an investor does not possess full information...
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Empirical analysis of tree-based classification models for customer churn prediction
PublicationCustomer churn is a vital and reoccurring problem facing most business industries, particularly the telecommunications industry. Considering the fierce competition among telecommunications firms and the high expenses of attracting and gaining new subscribers, keeping existing loyal subscribers becomes crucial. Early prediction of disgruntled subscribers can assist telecommunications firms in identifying the reasons for churn and...
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Sampling-based novel heterogeneous multi-layer stacking ensemble method for telecom customer churn prediction
PublicationIn recent times, customer churn has become one of the most significant issues in business-oriented sectors with telecommunication being no exception. Maintaining current customers is particularly valuable due to the high degree of rivalry among telecommunication companies and the costs of acquiring new ones. The early prediction of churned customers may help telecommunication companies to identify the causes of churn and design...
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Use of structural equation modeling in quantitative research in the field of management and economics: A bibliometric analysis in the systematic literature review
PublicationPURPOSE: This paper aims to provide a comprehensive review of scholarly research focusing on using quantitative methods and particularly structural equation modeling (SEM) in management and economics studies, as well as provide a bibliometric agenda including the time horizon of individual publications, the highest citation rate, geographic and industry areas, methodological context, and keywords. METHODOLOGY: A systematic literature...
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Rozwiązywanie problemów społecznych jako przestrzeń dla sektora małych firm
PublicationArtykuł jest próbą naświetlenia w jaki sposób małe podmioty rynkowe mogą wykorzystywać problemy społeczne jako przestrzeń do działań przedsiębiorczych. Autorki przedstawiają w jakim stopniu i jakie czynniki warunkują zaangażowanie małych firm w tego typu działalność.