Search results for: social media

• Fake News: Possibility of Identification in Post-Truth Media Ecology System

  Publication

  • J. Kreft

  - Zarządzanie Mediami - Year 2019

  The main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...

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• The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland

  Publication

  • M. Grabkowska
  • Ł. Pancewicz
  • I. Sagan

  - Year 2015

  The chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...

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• The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland

  Publication

  • M. Grabkowska
  • Ł. Pancewicz
  • I. Sagan

  - Year 2015

  The chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...

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• THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY

  Publication

  • M. Brzozowska-Woś
  • B. Schivinski

  - Argumenta Oeconomica - Year 2019

  The development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...

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• Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej

  Publication

  • W. Kucharska

  - Year 2016

  Głównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...

• Marek Sylwester Tatara dr inż.

  People

  Department of Decision Systems and Robotics

  Marek Tatara achieved his master's degree in the field of Automatic Control and Robotics with specialization Intelligent Decision-making Systems in 2014 at Faculty of Electronics, Telecommunications and Informatics of Gdańsk University of Technology. Earlier this year achieved bachelor's degree in the field of Technical Physics with Nanotechnology specialization. In 2014 started job as lecturer in the Department of Robotics and...

• Brand loyalty creation in the social network. Does the product category matter?

  Publication

  • W. Kucharska

  - Year 2017

  The final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...

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• Technological and Media Platforms: Redefinition of Meanings as Symbolic Power over the Discourse

  Publication

  • J. Kreft

  - Year 2020

  Redefining the meanings of such social terms as “likes” and “friends” on Facebook is a popular practice. In terms of consistency, the (auto)-redefinition of the term “platform” is itself particularly important from a media management perspective. The article proposes to consider the redefinition of meanings as a form of wielding non-transparent power over discourse. From this perspective, redefining a meaning is a form of holding...

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• Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model

  Publication

  • W. Kucharska
  • J. Thomas

  - Year 2017

  Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...

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• Jan Domaradzki dr hab.

  People

  Dr Jan Domaradzki is an assistant professor of sociology and Head of the Laboratory of Health Sociology and Social Pathology at the Department of Social Sciences and Humanities, Poznan University of Medical Sciences, Poznań, Poland. He is a sociologist with an interest in medical sociology; sociology of genetics; social implications of a new genetics, medicalization and geneticization, social representations of biotechnology, social...

• TRANSPORT IN POROUS MEDIA

  Journals

  ISSN: 0169-3913 , eISSN: 1573-1634

• MEDIA ARCHITECTURE AND INTERACTIVE ART INSTALLATIONS STIMULATING HUMAN INVOLVEMENT AND ACTIVITIES IN PUBLIC SPACES

  Publication

  • K. Szakajło
  • L. Nyka

  - CBU International Conference Proceedings - Year 2016

  This paper examines the potential for media architecture and interactive art installations to stimulate human involvement and activities in public spaces. On the basis of theoretical approaches, case studies and interdisciplinary surveys, the paper provides insight into how screens projecting media and interactive installations in city spaces can inspire people to become active on many levels. The research is focused, both on temporary...

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• Nowe Media

  Journals

  ISSN: 2082-4351

• Media History

  Journals

  ISSN: 1368-8804 , eISSN: 1469-9729

• Media and Jornalismo

  Journals

  ISSN: 1645-5681

• Media Tropes

  Journals

  ISSN: 1913-6005

• Media Watch

  Journals

  ISSN: 2249-8818 , eISSN: 0976-0911

• Media and Communication

  Journals

  ISSN: 2183-2439

• Media Psychology

  Journals

  ISSN: 1521-3269 , eISSN: 1532-785X

• Information and Media

  Journals

  ISSN: 2783-6207

• Media Asia

  Journals

  ISSN: 0129-6612 , eISSN: 2377-6277

• World of Media

  Journals

  ISSN: 2307-1605 , eISSN: 2686-8016

• Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review

  Publication

  • W. Kucharska
  • I. Confente

  - Handel Wewnętrzny - Year 2017

  Self-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...

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• Hanna Gaweł

  People

  Hanna is a PhD student at the Doctoral School in Social Sciences in the discipline of Social Communication and Media Sciences at the Jagiellonian University and is employed as an Assistant at the Institute of Information Studies of the said university. She received her Master's degree from Jagiellonian University, where she studied Information Management at the Faculty of Management and Social Sciences. Her Bachelor's degree was...

• Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?

  Publication

  • I. Confente
  • W. Kucharska

  - Journal of Brand Management - Year 2021

  This study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...

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• Analiza sentymentu jako narzędzie monitorowania wyników finansowych przedsiębiorstwa

  Publication

  • A. Baj-Rogowska

  - Przedsiębiorczość i Zarządzanie - Year 2019

  Media społecznościowe tworzą globalną platformę do dzielenia się interesującymi pomysłami lub nowościami, komentarzami i recenzjami. Stanowią bogate źródło danych do eksploracji opinii w celu pozyskania wcześniej nieznanej i użytecznej wiedzy biznesowej, która umożliwi nie tylko zwinne zarządzanie na rzecz skutecznej obsługi klienta, ale również powinna mieć odzwierciedlenie w finansowych wynikach przedsiębiorstwa. Za główny cel...

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• Hanna Obracht-Prondzyńska dr inż. arch.

  People

  Hanna Obracht-Prondzyńska, PhD MArch, Eng. Assistant Professor at the University of Gdańsk, Department of Spatial Management, academic teacher of urban design and spatial data analyses. Architect and urban planner experienced in data driven urban design and planning. She defended her PhD with distinction in engineering and technical sciences in the discipline of architecture and urban planning in 2020 at the Faculty of Architecture...

• Journal of Educational Media

  Journals

  ISSN: 1358-1651

• Crime Media Culture

  Journals

  ISSN: 1741-6590 , eISSN: 1741-6604

• Feminist Media Studies

  Journals

  ISSN: 1468-0777 , eISSN: 1471-5902

• Media - Kultura - Społeczeństwo

  Journals

  ISSN: 1896-7132

• Dziennikarstwo i Media

  Journals

  ISSN: 2082-8322

• Journal of Media and Religion

  Journals

  ISSN: 1534-8423 , eISSN: 1534-8415

• Discourse Context & Media

  Journals

  ISSN: 2211-6958

• Kultura-Media-Teologia

  Journals

  eISSN: 2081-8971

• Learning Media and Technology

  Journals

  ISSN: 1743-9884 , eISSN: 1743-9892

• Journal of Children and Media

  Journals

  ISSN: 1748-2798 , eISSN: 1748-2801

• Global Media and Communication

  Journals

  ISSN: 1742-7665 , eISSN: 1742-7673

• Mediaobrazovanie-Media Education

  Journals

  ISSN: 1994-4160 , eISSN: 1994-4195

• Journal of Media Law

  Journals

  ISSN: 1757-7632

• Computational Visual Media

  Journals

  ISSN: 2096-0433

• Journal of Media Ethics

  Journals

  ISSN: 2373-6992 , eISSN: 2373-700X

• Mobile Media & Communication

  Journals

  ISSN: 2050-1579 , eISSN: 2050-1587

• Media War and Conflict

  Journals

  ISSN: 1750-6352 , eISSN: 1750-6360

• Media Practice and Education

  Journals

  ISSN: 2574-1136 , eISSN: 2574-1144

• Global Media and China

  Journals

  ISSN: 2059-4364 , eISSN: 2059-4372

• Psychology of Popular Media

  Journals

  ISSN: 2689-6567 , eISSN: 2689-6575

• NEW MEDIA & SOCIETY

  Journals

  ISSN: 1461-4448 , eISSN: 1461-7315

• Studies in Media and Communication

  Journals

  ISSN: 2325-8071 , eISSN: 2325-808X

• Journal of Media Practice

  Journals

  ISSN: 1468-2753