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Search results for: SOCIAL ENCOUNTERS
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The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublicationThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
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The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland
PublicationThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...
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The entrepreneurship of host cities of the Olympic Games – Between success and social destruction
PublicationMany publications focus on the deficit nature of the Olympic Games organisation, when considered from the point of view of host cities – organisers of such events. However, does such an event actually affect the region and the host country in a positive way? The presented article aims at the assessment of the organisation of mass sports events, such as the Olympic Games, taking into consideration entrepreneurial activities which...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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Evaluation of a company’s image on social media using the Net Sentiment Rate
PublicationVast amounts of new types of data are constantly being created as a result of dynamic digitization in all areas of our lives. One of the most important and valuable categories for business is data from social networks such as Facebook. Feedback resulting from the sharing of thoughts and emotions, expressed in comments on various products and services, is becoming the key factor on which modern business is based. This feedback is...
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Corporate Social Responsibility Culture in the University of Technology – Polish Students Perspective
PublicationPurpose: The view on CSR concept is constantly broadening and still the new perspective is needed. New challenges are imposed by social, environmental and economic changes. A stakeholder approach defining organizations’ responsibility is no more valid. There is a need to redefine CSR concept and its role in sustainable development. Higher education and its role in shaping future attitudes towards corporate social responsibility...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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SOCIAL SCIENCE INFORMATION SUR LES SCIENCES SOCIALES
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Can chronotype and social jet lag predict burnout among physical therapists?
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Detection of roles of actors in social networks using the properties of actors' neighborhood structure.
PublicationArtykuł opisuje metodę identyfikacji ról aktorów sieci społecznej. Metoda ta może być szczególnie przydatna w sieciach społecznych, o których posiadamy ograniczoną wiedzę, głównie zawężoną do lokalnych powiązań pomiędzy aktorami. Przedstawiona w artykule metoda korzysta z grafu relacji społecznych, algorytmu identyfikacji ról oraz zbioru grafów wzorców relacji. Rozwiązanie zostało przetestowane w społeczności użytkowników serwisu...
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Static and dynamic approach of social roles identification using PISNA and subgraphs matching
PublicationIdentyfikacja ról w sieci społecznej jest jednym z podstawowych zagadnień analiza takich sieci. W artykule przedstawiamy nowe podejście do tego zagadnienia. Pokazujemy w jaki sposób można dokonać identyfikacji ról poprzez tworzenie specjalnych struktur grafowych tzw. grafów wzorcowych. Przy definiowaniu tychże grafów wspieramy się metodą PISNA. Proponujemy statyczne i dynamiczne podejście do identyfikacji ról. Pokazujemy, w jaki...
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Scabies – still current medical and social problem. A retrospective analysis of 193 cases
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Type 1 diabetes in an adolescent with social problems and mental disorders – case report
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ENHANCED DECISION PROCESS. PERSPECTIVES AND RISKS FOR THE FRAMEWORK OF SOCIAL PARTICIPATION IN URBAN DESIGN
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Corporate social responsibility (CSR) and sustainable development during the Covid-19 pandemic
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LABOR RESOURCE MANAGEMENT AT THE MACRO LEVEL AS SOCIAL SECURITY IN THE CONTEXT OF EUROPEAN INTEGRATION
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Social health and dementia: a European consensus on the operationalization of the concept and directions for research and practice
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The SARS-CoV-2 and mental health: From biological mechanisms to social consequences
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Corporate social responsibility and forward default risk mediated by financial performance and goodwill
PublicationIn today’s business environment, corporate social responsibility (CSR) has become an increasingly significant factor for firms. This study is driven by the motivation to add to the current literature by investigating the mediating elements that explain the relationship between CSR and forward default risk. In this paper, we attempt to identify the important mediators and give a more comprehensive explanation of this connection...