Wyszukiwarka
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Ale mamy wyniki w innych katalogach.Wyniki wyszukiwania dla: SOCIAL NETWORK
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Agent-based social network as a simulation of a market behaviour
PublikacjaRecent years and the outbreak of world's economic crisis in 2008 proved the crucial importance of reliable analysis of market dynamics. However, werarely apply models of proper detail level (the global prosperity forecast of 2007 can be seen as a grim proof). The behaviour of individuals and companies is far from being ideal and rational. Many claims that the economic paradigm of rational expectations (coming from J. Muth and R....
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Brand loyalty creation in the social network. Does the product category matter?
PublikacjaThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublikacjaThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
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Mapowanie sieci międzyorganizacyjnych w wymiarze sprawiedliwości metodami social network analysis
PublikacjaMimo specyfiki wymiaru sprawiedliwości, przejawiającej się w wysokim sformalizowaniu stosunków z otoczeniem oraz wysokim sformalizowaniem struktur organizacyjnych, istnieje duży potencjał do wykorzystania mechanizmów sieciowej współpracy w celu usprawnienia funkcjonowania sądów. Jedną z możliwości jest tworzenie sieci międzyorganizacyjnych między sądami z różnych szczebli hierarchii, które będą nastawione na dzielenie się wiedzą...
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Fusion-based Representation Learning Model for Multimode User-generated Social Network Content
PublikacjaAs mobile networks and APPs are developed, user-generated content (UGC), which includes multi-source heterogeneous data like user reviews, tags, scores, images, and videos, has become an essential basis for improving the quality of personalized services. Due to the multi-source heterogeneous nature of the data, big data fusion offers both promise and drawbacks. With the rise of mobile networks and applications, UGC, which includes...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Social Network Analysis and Mining
Czasopisma -
Primary role identification in dynamic social networks
PublikacjaIdentyfikacja ról w sieci społecznej jest jednym z podstawowych zagadnień analizy takich sieci. W artykule przedstawiamy nowe podejście do tego zagadnienia. Pokazujemy w jaki sposób można dokonać identyfikacji ról poprzez wykorzystanie zaproponowanego modelu zachowań aktorów. Model taki tworzą podgrafy wzorcowe oraz diagramy stanów okreslające sekwencje aktywności w zachowaniu aktorów. Na bazie wyznaczonych modeli zachowań oraz...
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Discriminatory expressions, the young and social networks: The effect of gender
PublikacjaIn the framework of the «Project I: CUD» (Internet: Creatively Unveiling Discrimination), carried out in the United Kingdom, Italy, Belgium, Romania and Spain, we conducted a study into the expressions of discrimination used by young people on social network sites. To do so we designed a methodological strategy for detecting discriminatory content in 493 Facebook profiles and used this strategy to collect 363 examples for further...