Wyniki wyszukiwania dla: NEW PRODUCT CREATIVITY, PERFORMANCE, MARKET TRURBULENCE
-
The new concept of product. Cooling band
PublikacjaThe chapter below presents the innovative solution consist in applying the cooling band to help holding the hot object. The solution was found through substitute inputs analysis and brain storm method. The new product was submitted in Polish Patent Office under the No. W.120905.
-
Unlocking creativity with new technologies
PublikacjaArtificial intelligence, augmented and virtual reality, Internet of Things and digital twins are just a few concepts related to the fourth industrial revolution that is happening right before our eyes. The key question asked by managers in the aerosol sector recently is: what does all this new technology mean to me?
-
Aleksandra Parteka dr hab. inż.
OsobyAbout me: I am an associate professor and head of doctoral studies at the Faculty of Management and Economics, Gdansk University of Technology (GdanskTech, Poland). I got my MSc degree in Economics from Gdansk University of Technology (2003) and Universita’ Politecnica delle Marche (2005), as well as MA degree in Contemporary European Studies from Sussex University (2006, with distinction). I received my PhD in Economics...
-
Market orientation and hotel performance: The mediating effect of creative marketing programs
PublikacjaThis work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...
-
GROUPS OF GERMAN DOMESTIC APPLIANCE MANUFACTURERS ACCORDING TO NEW PRODUCT DEVELOPMENT PRACTICES
PublikacjaFinding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers...
-
Machine learning approach to packaging compatibility testing in the new product development process
PublikacjaThe paper compares the effectiveness of selected machine learning methods as modelling tools supporting the selection of a packaging type in new product development process. The main goal of the developed model is to reduce the risk of failure in compatibility tests which are preformed to ensure safety, durability, and efficacy of the finished product for the entire period of its shelf life and consumer use. This kind of testing...
-
New Performance Indices for Power System Stabilizers
PublikacjaThe subject of the article is issues related to innovative indices for power system stabilizers (PSSs). These new indices will be able to quickly show which PSS (among many other PSSs) is not working properly and that advanced optimization and simulation methods should be used to improve the PSS settings. The authors note the fact that the acceptance requirements for PSSs are different in various power systems. Moreover, the authors...
-
Do the New Requirements for the Use of Energy Efficient Lighting Design Mean the End of Creativity?,
PublikacjaThis paper addresses issues strongly connected to recent environmental discussions which are currently taking place in Europe, Asia, America, Australia and other parts of the world about global warming, the Greenhouse Effect, light pollution and other negative impacts artificial lighting has on our planet and what can be done about it. The author also attempts to answer indirectly two of the most important questions for lighting...
-
The new method of ZnIn2S4 synthesis on the titania nanotubes substrate with enhanced stability and photoelectrochemical performance
PublikacjaThe new method of ZnIn2S4 synthesis on the titania nanotubes substrate with enhanced stability and photoelectrochemical performance
-
The New Silk Road: Seeking Opportunities for Polish Exports in the Chinese Market
Publikacja