Wyniki wyszukiwania dla: CUSTOMER ENGAGEMENT

• Customer Engagement Consequences for Firms

  Publikacja

  • K. Żyminkowska
  • N. Samala
  • E. Gołąb-Andrzejak

  - Journal of Emerging Trends in Marketing and Management - Rok 2019

  Purpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...

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• Enhancing Customer Engagement in Social Media with AI – a Higher Education case study

  Publikacja

  • E. Gołąb-Andrzejak

  - Rok 2022

  Purpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...

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• CONTEMPORARY ART AND CIVIC ENGAGEMENT

  Publikacja

  • J. Kabrońska

  - Rok 2018

  The paper aims to explore the potential role of contemporary art as a catalyst for social transformation and civic engagement. The research focuses on the visual arts and their power to change social attitudes in contemporary society. On the basis of theoretical, transdisciplinary approaches and analysis of artwork the paper investigates emerging forms of art and how they address pressing social issues and concerns that would otherwise...

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• Literature Review on Conceptualisation of Online Consumer Engagement

  Publikacja

  • G. Unal
  • B. Schivinski
  • M. Brzozowska-Woś

  - Handel Wewnętrzny - Rok 2017

  The purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...

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• The Large Customer Reactive Power Control Possibilities

  Publikacja

  • R. Małkowski
  • Z. Szczerba

  - Acta Energetica - Rok 2014

  n this paper the authors wish to draw attention to the rationale for, and the possibility of, the use of local reactive power sources by the Transmission Node Master Controller (TNMC). Large Customers (LC) are one of the possible reactive power sources. The paper presents the issues related to the need for coordination between the control systems installed in the LC network, and coordination between control systems of the LC as...

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• Customer Assessment of Brand Valuation and Social Media

  Publikacja

  • W. Kucharska

  - Rok 2016

  The research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...

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• Research Involvement and Engagement

  Czasopisma

  eISSN: 2056-7529

• Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands

  Publikacja

  • B. Schivinski
  • G. Christodoulides
  • D. Dąbrowski

  - JOURNAL OF ADVERTISING RESEARCH - Rok 2016

  The purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...

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• The Evolution of China’s Economic Engagement in Central and Eastern Europe

  Publikacja

  • M. Bharti

  - Economic and Regional Studies / Studia Ekonomiczne i Regionalne - Rok 2022

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• The evolution of China's economic engagement in Central and Eastern Europe

  Publikacja

  • M. Shankar Bharti

  - Studia Ekonomiczne i Regionalne/ Economic and Regional Studies - Rok 2022